Alexander Newman Hall

AlexanderNewmanHall

Director / Creative Director

Working across film, experiences, and emerging technology.

Selected work

01 / Selected work

Inside the
Air Bubble

Making the shoe’s air technology the idea for the experience.

DTLR for Nike
MCA Chicago · 2025

Explore the project
The Air Max Dn8 suspended in a green interactive air-bubble environment at MCA Chicago.
Concept development / Visual directionAir Max Day
Short filmOpen on Vimeo (opens in a new tab)

02 / Film

Cowbone

A short film inspired by the Jamaican folktale of the Rolling Calf.

Premiered at the American Black Film Festival, Miami.

Original Gone Tomorrow documentation pairing the responsive heart environment with visitors reflected inside its frame.
Presence, reflection, light, and sound

03 / Cultural work

Gone Tomorrow

An environment about loneliness and connection, shaped by the presence of its audience.

Harvey B. Gantt Center · 2023

View original project

Creative perspective

The idea comes first.
The medium follows.

The work moves between moving images and physical environments. Each project begins with a concept, then develops through visual direction, experimentation, and collaboration.

About Alexander

Alexander Newman Hall is an independent director and multidisciplinary creative. Jamaican and born in Charlotte, North Carolina, he began his practice in photography and music videos.

His work has since expanded into original experiences for commercial and cultural settings, bringing together concept development, visual direction, and technology.

His work has been presented at MCA Chicago, the Mint Museum, and the Harvey B. Gantt Center, among other venues.

Inquiries

Let’s talk.

Directing, creative commissions,
and collaborations.